How to Advertise with AdsPilot Ad Marketplace?
RON Ads and Direct Ads: Understanding the Difference
Advertisers will want to fully understand the differences between advertising by RON ads and Direct ads (Sponsored ads) when it comes to choosing to advertise on AdsPilot marketplace.
First, how much does it cost to advertise? This is a common question and to understand the answer, you need to understand that there are two ways to advertise with AdsPilot.
1. Buy RON ads. Advertise on the entire Adspilot network. CPC/CPM starting from only 0.01 cent (usually, it works for untargeted traffic only). RON (Run of Network) Ads allow advertisers to run their Ads on the entire AdsPilot Publishers network. The “Run of Network Ads” feature is based on the “Pay Per Click” and “Pay Per Impressions” pricing models. You can target your ads to a specific region, by language, by keywords and categories. But always remember, if you set too many targeted restrictions you will obviously cut your ad displaying on Publishers sites.
Get Started
2. Buy Direct ads. You need to select one or more attractive websites according to your marketing/advertising needs and simply buy Direct ads on these sites. Each website in the AdsPilot Site Directory has its own statistics information as well as CPC/CPM rates. Therefore, we strongly recommend to check carefully all selected sites statistics and pricing information before you make a decision to advertise on these sites.
Get Started
You can create your interactive advertising campaign for as little as $25 and start driving targeted visitors to your blog or website in minutes! This means you have the control when it comes to your advertising campaign and how much you are willing to spend.
Please note: A dedicated account manager will be assigned to your account if your advertising budget is more than $250.
Understanding RON Advertising Model
The minimum RON campaign cost is $25. First you need to do is to register your Advertiser account at AdsPilot. You can do that Here
In the next step you will be able to choose if you want to be a Publisher or Advertiser. Select Advertiser. You can upgrade your account to Publisher later at any time.
Then, please follow the link below and create your ad in 3 easy steps:
Buy RON ads
- Specify your ad campaign name and pricing model – CPC or CPM. Check ad type radio button (like banner, text, photo-text, etc.). Then you have several options to target your ad by categories, language and keywords (if needed).
- On the next page select you Total Budget. It means how much you want to spend on advertising. Then set Max. CPM or CPC Bid. Please, indicate a maximum bid amount for 1 click or 1000 impressions. Finally, put Max. Daily Budget – is how much you wish to spend daily (for your choice)
- The last step is create your ad and target it to a specific region (if needed). If you plan to advertise by graphical or reach media banner, simply upload your creative on this page. Then you will be redirected to PayPal in order to complete your order.
That’s it!
Your ad campaign will be live just after we receive your payment confirmation and review your ad. Usually, it takes up to 24 hours.
One more thing that we need to mention here, please read carefully the AdsPilot Terms of Service before you start to advertise. Remember, we have some restrictions and unacceptable advertising content. For more info, please read General Terms – Advertiser
More about Advertising with AdsPilot
Now that you understand how to get signed up and what major differences between RON and Direct ads, here are some additional details about advertising with AdsPilot.
No Click Fraud – Only click/impression from real IP (with freq.cap 1×24) will be counted by our system. We take click fraud very seriously and will ban any publisher caught doing so immediately. AdsPilot support team reviews all clicks and impressions on a daily basis in order to protect Advertisers from fraud. It means, if you are an Advertiser, you will not have to pay for any clicks or impressions that we determine fraudulent.
Moreover, if you want to advertise with us by RON advertising model, it’s important to understand that you need to set realistic rates for your ads.
For example: In our opinion, if your ad campaign is targeted to the US, you need to set min. CPM bid – 0.50+; CPC=0.25+. Otherwise you cannot expect good conversions because your ad may lose impressions potential. Make sure, if you wish to create a banner RON campaign targeted to the US, then 728×90 and 300×250 banner formats may give you the best conversions (according to our current stats).
Please note: If you buy RON ads, your banner or text ads may be shown on Publishers sites in rotation with other RON campaigns we currently offer. Actually, it depends on current advertising supply.
Again, AdsPilot is very concerned about the client’s satisfaction. If you have any further questions, feel free to contact the AdsPilot customer support via Contact Us form. We are here to help you when you cannot find answers elsewhere.
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